Skip to content

Three New Vendors Open at Old North State Food Hall

New vendors expand breakfast and dessert offerings 

Selma, NC (July 11, 2023) – TEC Food Hall, LLC, and venue manager Prospera Hospitality Services are  excited to announce three new vendors at the Old North State Food Hall (ONSFH) at 67 JR Road in  Selma, NC. 

New tenants include:  
The Ice Storm – The Old North State Food Hall marks the second location for this hip frozen dessert  shop started in downtown Goldsboro, NC. Owned by Partners Yvonnia Moore and Antonio Williams, The Ice Storm boastsextensive collection of unique and innovative ice cream and cone flavors.  

The Hot Dog Bar – Moore and Williams expanded on the popularity of hot dogs and other fare offered  at their original Ice Storm location by creating The Hot Dog Bar. Their menu showcases hot dogs with an assortment of toppings, including their delicious homemade chili. Wings and a variety of appetizers round out the menu offerings. 

JoCo Coffee Co. – Owners Richard Williams and John Jefferson are building on the success of their Luna Pizza location in ONSFH with a new culinary concept. JoCo Coffee Co. serves fresh, locally roasted Full Bloom coffee drinks, bubble tea, baked goods, brunch items, and terrific salads.  

The 15,000 square foot food hall offers a variety of delicious cuisines to locals as well as leisure and  business travelers along the heavily traveled I-95 corridor, the East Coast’s halfway point between Portland, Maine and Miami, Florida.  

Yvonnia Moore said, “We’re excited to bring The Ice Storm and The Hot Dog Bar, two unique culinary  experiences, to the vibrant Old North State Food Hall. We look forward to creating a memorable dining  experience and building a community of fellow food enthusiasts.”  

Old North State Food Hall General Manager Todd Pifer shared, “We’re delighted to introduce our  newest vendors to the community. From traditional favorites like hot dogs, pizza, burgers, and ice cream  to international tastes like Indian curry, Cuban sandwiches and Jamaican jerk chicken, there’s truly  something to please everyone at Old North State Food Hall.”

ONSFH is open daily for breakfast, lunch and dinner, 7 am to 9 pm. The Longleaf Tavern, serving wine,  beer and spirits in a former cigar humidor inside the food hall, is open from 11 am to 10 pm daily. Online  ordering is available at  

To learn more about Old North State Food Hall, visit or follow @oldnorthstatefoodhall  on Facebook and Instagram. 


About TEC Food Hall, LLC: TEC Food Hall, LLC, owns the Old North State Food Hall, which opened in  August 2022. Professionally designed by Colicchio Consulting Group (acquired by Cushman & Wakefield)  and Eimer Design, and developed by Selma-headquartered AdVenture Development, LLC, ONSFH  features an overall transformed industrial design with Southern welcoming and nostalgic touches.  

About Prospera Hospitality Services: Headquartered in Pittsburgh, PA, Prospera Hospitality was founded  in 2002 as a third-party hospitality management company. The company’s services include targeting  geographic markets, developing the appropriate brand relationship and market position strategies, and  performing financial analysis and legal processes. Prospera works with independent and branded  properties, including resorts; commercial; convention; mid-market and full and limited-service hotels. For  more information visit