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Latinos Activate JOCO Announces the 8th Annual JOCO Latino Festival in Selma, N.C.

Latinos Activate JOCO Announces the 8th Annual JOCO Latino Festival in Selma, N.C.

Opportunities for Vendors, Performers, and Sponsors


Selma, N.C. – Latinos Activate JOCO enthusiastically announces the 8th Annual JOCO Latino Festival, a vibrant celebration of Latino culture and community engagement. The festival is scheduled for Sunday, May 12, 2024, from 1:00 p.m. to 6:00 p.m.


This year's festival will be prominently situated along Raiford Street and Waddell Street, with comprehensive road closures to ensure a safe and festive atmosphere for all attendees. Specifically, the closures will be effective from 10:00 am to 8:00 pm on May 12. Raiford Street will be closed from the intersection of Oak Street and N Raiford St to Anderson St and from S Raiford St to Railroad St. Additionally, Waddell Street will see closures from the intersection of N Pollock and West Waddell St to the intersection of E Waddell St and N Webb St. These closures will facilitate the placement of a delightful array of food trucks along Waddell Street, showcasing diverse Latino culinary offerings. To accommodate festival-goers, ample parking options will be available throughout the town.


The festival will also feature:


Vendor Stalls: Along Raiford Street, showcasing a variety of goods and services.

Live Entertainment: At the intersection of S Raiford St and Railroad St, featuring musical and dance performances celebrating Latino heritage.

Latinos Activate JOCO is dedicated to ensuring a safe, enjoyable, and accessible festival experience for all attendees. Comprehensive event insurance will cover all activities, and a request has been made for the town-owned stage for live entertainment.


Call for Participation: We seek vendors, performers, and sponsors to join this cultural extravaganza. Interested parties are encouraged to contact Sergio Benítez at for more information.


Proceeds from the festival will support Latinos Activate JOCO's initiatives to empower the Latino community in Johnston County. Beyond a celebration, the festival enhances community understanding and engagement and supports local businesses.


We invite the community to participate in and enjoy this culturally enriching event. For more details, please visit our website,, and follow us on Facebook LatinosactivateJoCo.



About Latinos Activate JOCO:
Latinos Activate JOCO is a non-profit organization committed to empowering and supporting the Latino community in Johnston County through cultural events, educational programs, and community outreach. Our goal is to foster understanding and collaboration among all county residents, contributing to the vibrant cultural fabric of our community.