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The Town of Selma celebrates the 2020 holiday season and 11th Annual Small Business Saturday® by hosting a sidewalk POP-UP vendor sale as an American Express® Neighborhood Champion.

Selma, NC – The Town of Selma announced today that, as a member of the American Express® Neighborhood Champion Program, it will host a sidewalk POP-UP Vendor sale as part of Small Business Saturday, which takes place on November 28 and all holiday season long. Created by American Express in 2010, Small Business Saturday celebrates the impact small businesses have on communities across the country.

“Since COVID has limited our ability to gather, we thought we would activate our main street, Raiford Street, and have vendors POP-UP along the sidewalk,” stated Selma event planner, Melissa Dooley. “This year especially, it’s important to support the small, independent business owners. We wanted shoppers to have lots of small business choices when they visited Selma on Saturday, November 28,” she stated. In addition to a mobile produce bus, the pop-up vendors will be selling jewelry, seashell creations, and home-made strawberry jams, jellies and dressings, to name a few. They will be set up along North Raiford Street in downtown Selma. Local authors will be at several retail locations throughout downtown for book signings as well. For a complete list of vendors and authors, please visit our web page: www.selma-nc.com/shop-small-selma. “Our merchants are very excited that the whole town will be involved in the Shop Small Saturday this year. It shows community spirit and goodwill for everyone here in Selma and lets them know we are in this together and support each other profusely,” concluded Dooley.

This year’s celebration is the 11th Annual Small Business Saturday, since it started in 2010, consumers have reported spending an estimated $120 billion across all Small Business Saturdays combined.1 That’s $120 billion toward helping communities thrive, spent over just ten days alone.

In order to drive shoppers to Shop Small® this November 28, The Town of Selma is participating in the American Express® Neighborhood Champion Program to spotlight small businesses and the impact they have on communities. According to the 2019 Small Business Saturday Consumer Insights Survey, 97% of consumers who shopped on Small Business Saturday agree that small businesses are essential to their community and 95% reported the day makes them want to shop or eat at small, independently-owned businesses all year long, not just during the holiday season.2

The Town of Selma has participated in Shop Small, Small Business Saturday since 2017 and in 2018, Selma Mayor, Cheryl Oliver, declared the Saturday after Thanksgiving as “Shop Small Selma Day”. The Town has held Shop Small BINGO with prize giveaways in the past. This year, the grassroots group, Activate Selma, is heading up a raffle to raise funds for more murals in the downtown area. The prize drawings from that raffle will be on Tuesday, December 1st at 5:30pm. Tickets for the raffle can be purchased from any downtown merchant.

Merchants and consumers can learn more about Shop Small, Small Business Saturday and how to get involved by visiting ShopSmall.com

Contact: Town of Selma Parks and Recreation Department
Melissa Dooley
919-975-1411
mdooley@selma-nc.com

Contact: American Express:
Megan. C. Hunsicker

About Small Business Saturday
November 28, 2020, marks the 11th Annual Small Business Saturday, a celebration of small businesses and the positive impact they have on communities across the country. American Express, having created Small Business Saturday in 2010, proudly works with organizations and independent businesses to provide solutions that support communities and uplift local economies. Learn more and connect with us on ShopSmall.com, Instagram.com/ShopSmall, and Facebook.com/SmallBusinessSaturday.

1 This spend statistic is an aggregate of the average spend as reported by consumers in surveys commissioned by American Express reporting spend habits on Small Business Saturday of consumers who were aware of the day. It does not reflect actual receipts or sales. Each such survey was conducted among a nationally representative sample of U.S.
adults. The surveys had an overall margin of error of between +/- 2.0% and +/- 5.47%, at the 95% level of confidence. The data was projected from the samples based on then-current U.S. Census estimates of the U.S. adult population (18+).

2 The 2019 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,287 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study
gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on December 1, 2019. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.

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