Seminar: The Power of Engagement Marketing

Presented by Anissa Starnes
Regional Development Director, Constant Contact

The two questions this seminar will answer:

1) How do I generate more repeat business from existing customers?
2) How do I get my customers to refer my business to others?

Building lasting relationships with your existing customers and members drives business success. Making that happen is called “Engagement Marketing.” Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle. In this seminar, you’ll discover the three components that lead to Engagement Marketing success:

Providing an excellent customer experience,
Making connections that engage your audience and enable an ongoing dialog, and
Using social media to continue the dialog and engage a broader audience.

Come see models of how other small businesses, non-profit associations, and organizations combine email marketing and social media marketing in order to build connections, monitor feedback, share interesting content and drive toward business success. Best practices and great hints and tips will be shared.

Meet the Presenter

Anissa Freeman Starnes – Regional Development Director, the Carolinas

Anissa Starnes brings 20 years of experience in small business and nonprofit management to her role at Constant Contact. Starnes, a native North Carolinian, has had an extensive career as an advocate for business interests, including senior positions with several chambers of commerce. She has served as Vice President of the Charlotte Chamber, Senior Vice President of the York County Regional Chamber and most recently President and CEO of the Burke County Chamber of Commerce. Her ability to offer expert council to local small businesses and non-profits is based on her work with the chambers as well as her personal success in running a consulting firm, Chamber Concepts, Inc. and her experience as the Chief Executive Officer of a very successful non-profit organization, Girls on the Run International.

Starnes is passionate about small business success and is a valuable resource to North and SouthCarolina area businesses and organizations.

Seminar: The Power of Engagement Mar...

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Date and Time

Wednesday Jan 23, 2013
2:00 PM - 4:00 PM EST

Wednesday, January 23, 2013
2:00 p.m. - 4:00 p.m.

Location

Smithfield-Selma Chamber of Commerce
1115 Industrial Park Dr.
Smithfield, NC 27577

Fees/Admission

FREE (RSVP required)

Website

http://www.smithfieldselma.com

Contact Information

Kelly Wallace 919.934.9166
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