Skip to content

6th Annual Latino Festival Returns to Downtown Selma

The 6th annual JoCo Latino Festival returns to downtown Selma, NC’s social district on Sunday, May 7 from 2:00 p.m. until 6:00 pm. This free festival on South Raiford Street celebrates the region’s rich cultural ancestry from Latin America (Mexico, South and Central America) and the Caribbean with live music, dance, food, arts & crafts vendors, informational and educational booths, and children’s activities.

The entertainment lineup stars Sandra Padilla from Univision’s La Reina de la Cancion, “The Queen of Song;” and two live music bands: Directo Norteño and Jazziando Latin Jazz. A local troupe, Folklore Mexican Heritage dancers, will perform, and all ages will be invited to join a walking parade that honors the Monarch butterflies who make their annual journey through North Carolina.

The JoCo Latino Festival is made possible through the generous sponsorship of many Latino-owned small businesses in Johnston County and the region beyond, as well as a grassroots grant from the Johnston County Arts Council. The Town of Selma is supporting the festival with safety, street closures, portable restrooms, and the sound stage.

For more information, contact Sergio Benitez with Sola Creations boutique at 919-351-0120.